Related Links:
Sprint Nextel Names Steven L. Elfman as President - Network Operations and Wholesale
Summary
CEO Dan Hesse appears to be focused and decisive. He's bringing in trusted, new blood to the executive ranks. He still faces an uphill struggle. Investors, alienated employees and customers will need persistent and encouraging news to rebuild confidence in order for Sprint Nextel to stay in one piece long term. However, Hesse continues to earn positive marks for his leadership, regardless of the final outcome.
Analysis
It's easy to sit back and offer suggestions and criticism on a particular company, especially if you don't have much skin in the game, i.e., your primary livelihood isn't tied to the enterprise. Dan Hesse continues to make decisive moves. After years of dysfunction throughout the executive ranks at Sprint Nextel, he deserves credit. It will still be weeks and months before we know if real changes are starting to take hold, and, indeed, more leadership of the kind we are seeing will be necessary for Sprint to stay whole and / or independent, if that is the goal. The level of discontent both within and outside Sprint Nextel is unusual, even for a company in distress. There are unconfirmed accusations by people who claim to be current or former employees of Enron-like fraud.
That said, Hesse continues to make positive moves. I've given him kudos in the past for going public with the customer care woes in the Business Week article. I believe it was a good move for him to personally star in current television ads. It seems that Hesse understands that the challenges he has are both internal and external. Most recently, he added Steven Elfman as President - Network Operations and Wholesale. What's interesting to me in this article is that Kathy Walker, Chief Network Officer, now reports to Elfman.
It's been a couple months since Hesse's
joined the company. He's had a chance to make initial assessments. At this point, it doesn't matter whether it was part of the grand plan coming in or something decided
after coming on board; Hesse has decided that he needs help. Elfman is part of Hesse's "army" having worked for him at Terabeam
and AT&T Wireless. Elfman is a trusted, competent and loyal
executive from Hesse's past.
There are three interesting parts to the announcement:
1. President Wholesale reporting to a President (Patterson to Elfman)
2. Chief Network Officer reporting to a President (Walker to Elfman)
3. Product Development and Tech Dev now reporting to Elfman
But for Marketing and Customer Care, Elfman is essentially a COO. Up to now and in the absence for several months of an official COO, Patterson and Walker reported to the CEO. It will be interesting to see in the future if and how these peer to peer reporting relationships are resolved. In addition, with Tech Dev reporting to Elfman, there is an open question as to where the CTO reports. Previously, the CTO reported to the Chief Strategy person that deposed CEO Forsee brought in.
Conclusion
The bottom once again is that Dan Hesse appears to be focused and decisive, and continues
to earn positive marks for his leadership, regardless of the final
outcome.



THOUGHTS AND COMMENTS, 3/28/08
The last newsletter was published on March 15, 2008. This issue contains two fresh articles and feedback information. In the past two weeks, I've submitted for articles from the EKTAN to Seeking Alpha at seekingalpha.com. My author biography and an index of articles is at: http://seekingalpha.com/author/ed-ketchoyian. These are practically identical to the articles here at the EKTAN, but at Seeking Alpha, there have been some very interesting comments. One article garnered 27 including one response from myself.
Unlike Jerry Springer's system of providing profound Final Thoughts at the end of the show after there's been torn hair from who knows where and whatever else dispersed through the studio, I'm providing these thoughts at the beginning.
I have been asked if I'm going to CTIA this year. Unfortunately, no. I'll be monitoring from afar. I have been to many CTIA and PCIA shows over the years, including the PCIA show in 1998 in Orlando that was cut short by an impending hurricane. In my opinion, that was the beginning of the end of the PCIA show. There was already fatigue setting in with having two major trade shows a year. CTIA and PCIA were in heavy competition. The vendors were whining that it was very expensive to support two shows per year. The hurricane provided a excuse to many at the time to put their resources in the safer and larger CTIA show in the Spring.
I believe the show this year will be the beginning of some major industry announcements that will happen through the rest of 2008. With the quiet period ending next week from the 700 MHz auction, coincidentally coinciding with the CTIA show, we could have some interesting announcements. By the way, am I imagining things or did Verizon really win the A, B and C blocks for Chicago? There's a lot of good analysis out there on the auction results, especially from Wireless Strategy (no, they don't pay me to plug them, but I know them personally and I know the quality of work they produce). I'll be working on providing unique observations next week.
Some of the ideas and topics I'm mulling on for future articles, not including the popular Sprint Nextel Watch series, include the following: LTE deployment issues, 700 MHz post-auction analysis, Motorola, and a suggested topic called Near Field Communications.
A lot of the feedback that you have given me has been positive and encouraging and I very much appreciate it. As I have commented to a few people in emails, I really love writing and analyzing. I mentioned in the previous email version of the EKTAN that I was going to publish one article a week. It seems like I'm working on that timetable, but the email version will be going out every two weeks. You may have to check the sonicblues.typepad.com every now and then or subscribe to the RSS feed to get fresher material.
If you would like to subscribe to the email version of the EKTAN, which contains the same content as on this web site, please email me.
Posted by Ed on March 27, 2008 at 11:45 PM in Thoughts and Comments, Wireless Industry | Permalink | Comments (0) | TrackBack (0)
Digg This | Save to del.icio.us